Top 10 New Balance Basketball Shoes for Ultimate Performance
New Balance’s 990 shoes are still two-dimensional slabs on rubber bands and branded foam at the halfway point of their production.
This simplicity has won them acclaim from both style mavericks and normcore icons.
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Styles
New Balance is a leader in a field that’s often perceived as utilitarian. Their shoes have a cool-school cachet to rival anything from Nike.
And their designers are known for bringing individuality and creativity into every design.
Coco CG1 is a good example. The Coco CG1 is a basketball shoe that combines 90s style with modern performance features such as FuelCell cushioning, Fit Weave Lite material and dynamic responsiveness.
Teddy Santis, founder of Aime Leon Dore (ALD), a New York label, worked with engineers in their Lawrence factory in Massachusetts to create it.
Their skilled workers produce two classic 990s in every 44 seconds, making them one of the few remaining American factories that still make trainers.
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Materials
New Balance basketball sneakers are made from materials that are light, durable, and comfortable.
This allows your feet to move freely without being restricted. Fabrics are breathable, antimicrobial and keep your feet dry and cool.
The shoes are usually made of leather, suede, or mesh. Many also use synthetic materials such as nylon and polyester, which offer lighter, more breathable, and durable options.
New Balance basketball sneakers feature mesh uppers that allow for maximum airflow, breathability and reduce sweating.
These mesh uppers also are easy to clean and the dri-fit material keeps feet cool by removing moisture.
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Sizes
Jim Davis founded New Balance as an arch support company and prescription shoe manufacturer in 1906.
By the 1970s, he had shifted his focus to running shoes and established a factory in Lawrence.
Davis, who refused to relocate production overseas in the 1990s when Asian sneaker scandals were making headlines and also maintained a low budget for marketing while not sponsoring major sports stars, did this all with a low-budget marketing plan.
New Balance is one of the last remaining US sneaker brands to be able to claim “Made in USA”. Even this claim is not without its limitations.
To qualify as “Made in USA”, New Balance must use at least 70% of domestic materials.
Nike, though not immune from the rise of fashion-focused streetwear, has been relatively unaffected and avoided some supply-chain issues compared to its competitors.
The company has also been able to position its shoes as essentials for a lifestyle wardrobe, rather than just performance products.
This approach has led to a growing number of Coco Gauff fans and Jack Harlow customers.
Colors
New Balance has always seen grey as a color that symbolizes its roots in running, and subcultural values.
New Balance has created four special editions to celebrate this relationship: BB550 ‘Grey Days’, 1906R – “Grey Days” and WRPD Runner WRPD Runner ‘Grey Days”.
The four models feature grey hues that are inspired by stone while the large volume structure.
Select shoes that reflect your playing style and aesthetics. Guards prefer low-top shoes because they allow for agile movements and quick footwork.
Forwards, on the other hand, tend to be more aggressive and require shoes that have added ankle protection and support.
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